Privacy Policy
This policy covers this booking page specifically. Our main website has its own privacy policy; where the two differ for this page, this one applies.
1. Who we are
New Growth Media (“we”, “us”) is a marketing agency based in Calgary, Alberta, Canada. We build and run Google Ads, landing pages and tracking for private therapy and psychology practices. This page exists so practice owners can book a free call with us.
Email: brett@newgrowthmedia.com
2. What this page collects
Information you give us when you book
The scheduler on this page is provided by iClosed. When you book, you enter your name, email address and mobile number, and the booking form asks about your practice (type of practice, website, how many new clients you take on, how clients pay, when you would want to start, and budget). That information is stored by iClosed and shared with us so we can hold and prepare for the call. If you start the form and do not finish, iClosed keeps what you entered so we can follow up.
Information collected automatically
- Your IP address, browser and device type, and the pages you view.
- The site or ad that brought you here, and campaign parameters in the link you clicked (for example
utm_source,utm_campaign,fbclid). These tell us which ad led to a booking. - Cookies and similar identifiers described in section 4.
What we do not collect
We do not ask for health information about you or the people you treat. Please do not include client information in the booking form or in messages to us. No payment information is collected on this page.
3. How we use it
- To schedule, confirm, reschedule and prepare for your call.
- To contact you about the call by email and phone, and by text reminders about a booked call (section 5).
- To send you marketing emails only if you have given us express consent, as required by Canada’s anti-spam legislation (CASL). You can withdraw that consent at any time using the unsubscribe link in any email or by contacting us.
- To measure which ads and pages lead to booked calls, and to show our ads to people who have visited this page (retargeting).
- To keep our systems secure and to meet legal obligations.
4. Cookies, pixels and tracking
Meta Pixel and Conversions API
We use the Meta Pixel (Facebook/Instagram) on this page to measure advertising performance: it records a page view when you arrive and a “Schedule” event when a call is booked. When you book, the email address, name and phone number you entered are also passed to the Pixel as one-way hashes (Meta calls this advanced matching) so the booking can be matched to the ad that led to it; Meta receives the hashed values, not the originals. We may send the same events to Meta from our server (the Conversions API) so the measurement is accurate. Meta may use this information in accordance with its own privacy policy, including to build advertising audiences. You can control ad personalization in your Facebook and Instagram Ad Preferences.
OpenAI measurement pixel
We use OpenAI’s measurement pixel to measure advertising we run in ChatGPT. It loads on the booking page and the confirmation page and records an “appointment scheduled” event when a call is booked. It sets two first-party cookies: __oppref, which keeps the identifier of the ad click that brought you here (30 days), and __obref, a randomly generated browser identifier (up to one year). We do not pass your name, email address or phone number to this pixel. OpenAI handles this information in accordance with its own privacy policy.
iClosed
The booking scheduler sets and reads cookies so that campaign information and Meta’s browser identifiers (_fbp, _fbc) travel with your booking. iClosed’s handling of your information is governed by its own privacy policy.
Managing cookies
You can block or delete cookies in your browser settings. Blocking cookies does not stop the page working, but some tracking described above will no longer function.
We do not currently use any other analytics tool on this page. If we add one, we will describe it here.
5. Text messages
We do not run text-message marketing from this page. The only texts connected with a booking are appointment messages about a call you have booked: a confirmation and reminders before the call, sent by our scheduling provider, iClosed, to the mobile number you gave when booking. Where its provider requires it (for example for United States numbers), iClosed asks you to tick a box on its booking form before any text is sent. Frequency is low, typically two or three messages per booked call. Message and data rates may apply. Reply STOP to any message to stop receiving texts, or email brett@newgrowthmedia.com. Carriers are not liable for delayed or undelivered messages.
We do not sell, rent or share mobile numbers with third parties or affiliates for their marketing or promotional purposes. Your number is passed only to iClosed (section 6) so it can deliver these messages.
6. Who we share it with
We share personal information only with service providers that process it on our behalf, and only for the purposes above:
- iClosed — scheduling and appointment reminders.
- Meta Platforms — advertising measurement and audiences (section 4).
- OpenAI — advertising measurement for ads in ChatGPT (section 4).
- Google — the YouTube video testimonial on this page, which loads from youtube-nocookie.com only if you press play, and Google Ads if we advertise there.
- ActiveCampaign — our CRM and email platform, where contact and booking details may be stored.
- TMD Hosting — hosts this page. Cloudflare — provides DNS and network services for our domain and may route traffic to this page.
- Stape — a server-side tagging service we may use to send the Meta events described in section 4.
We may also disclose information where the law requires it, in connection with a sale or merger of our business, or with your consent. We do not sell personal information.
7. Where your information is stored
We operate from Canada. Some of the providers listed above store and process information in the United States and other countries, where it may be accessible to authorities under local law. By booking a call you consent to your information being transferred and processed in those locations.
8. How long we keep it
We keep booking and call information for as long as we have an ongoing relationship with you and for two years afterwards for business records, unless a longer period is required by law. If you have consented to marketing email, we keep your contact details until you unsubscribe. Automatically collected data and advertising measurements are kept according to the retention settings of the providers in section 6.
9. Your choices and rights
You can ask us to access, correct or delete the personal information we hold about you, and you can withdraw consent to marketing at any time. Contact us using the details in section 1 and we will respond within 30 days.
Our handling of personal information is subject to Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta.
If you live outside Canada, local privacy laws may give you additional rights. We will honour any request we are able to, regardless of where you live.
10. Security
We use reasonable technical and organisational measures to protect personal information, and we choose providers that do the same. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children
This page is for practice owners and staff. It is not intended for anyone under 18, and we do not knowingly collect information from minors.
12. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed. Material changes will be reflected on this page.
13. Contact
Email: brett@newgrowthmedia.com