Google Ads for Therapy & Mental Health PracticesGoogle Ads for Therapy Practices
Fill Your Practice With More Private-Pay Clients
We build and manage your entire Google Ads client acquisition system — from targeting and ads to landing pages and conversion tracking — so your practice can generate a more predictable flow of new client inquiries.We build and manage your entire Google Ads client acquisition system — ads, landing pages and tracking — so your practice gets a more predictable flow of new client inquiries.
Book Your Free 20-Minute Fit Call
We’ll look at your practice, your market, and whether Google Ads makes sense for you.
No pressure. No obligation.
Simple pricing: $500 one-time setup, then $495/month — plus your ad spend, which you control. Month-to-month, no long-term contract.
New Growth Media uses your details to arrange your Fit Call and may contact you about it by email and phone. Our scheduling provider may send text reminders about a booked call; message and data rates may apply, reply STOP to opt out. New Growth Media, brett@newgrowthmedia.com. See our Terms and Privacy Policy.
Practices we work with
The problem
Your Practice Shouldn’t Have to Rely on Referrals Alone
Referrals and word of mouth bring some of the best clients you’ll ever see. They’re also the least predictable: a quiet month, a referral source that retires, or a new clinician with an open calendar, and there is nothing to turn up.
Meanwhile, every day, people in your area are searching Google for help:
- anxiety therapy near me
- couples counselling
- EMDR therapist
- trauma therapy
- ADHD therapy for adults
- child psychologist
They’ve already decided to look for a therapist. The opportunity is to put your practice in front of them at that moment, and to make the next step easy.
60-second overview
See How We Turn Google Searches Into New Client Inquiries
Watch this 60-second video to see how our approach helps therapy practices reach people who are actively searching for the services they provide.
See if Google Ads could work for your practice.
Book Your Free 20-Minute Fit CallThe Practice Growth System™
A Complete Client Acquisition System — Not Just Google Ads
Running ads is the easy part. Turning a click into a booked consultation is where most campaigns fall down, so we build and manage the whole path.
- Google search“EMDR therapist near me”
- Your practice’s adthe right service, the right area
- Landing page built to convertone service, one clear next step
- New client inquirya call, a form or a booking
- Capture high-intent searchesWe identify the searches potential clients make when they’re actively looking for therapy, and position your practice in front of them: the right services, in the right locations, at the right times.
- Convert clicks into inquiriesInstead of sending traffic to a generic website, we build focused landing pages designed to turn interested visitors into inquiries, with follow-up so the people who reach out don’t slip away.
- Track what actually worksConversion tracking shows which campaigns, searches and services are generating inquiries, so decisions are based on data rather than guesswork.
- Optimize and scaleWe manage and refine the campaigns continuously to improve performance, and look for the next opportunity to generate more qualified inquiries.
Results
Results From Therapy Practices
Real feedback from practice owners and healthcare businesses we’ve helped improve their client acquisition systems.
“Within two months I was already almost full and the referrals were pouring in. Not only that, they were the ideal clients that I feel so fulfilled in working with.”
Gretchen NelsonParent-Child Bond · Minnesota
ResultAlmost full within two months
Featured result
“We went from having roughly 15–20% room for new clients to everyone—including me—being at capacity. We actually had to pause the campaign because we had no space for additional clients and needed to focus on hiring more clinicians.”
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“I can definitely tell the marketing is making a difference. I started receiving so many calls that I had to think about an answering service.”
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“I went from worrying about paying rent to having a 3-week waiting list. The quality of clients is incredible – they’re specifically seeking trauma therapy, not just general counseling.”
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“We went from feast or famine to predictable growth. Now I can actually plan expansions and give my therapists the security they deserve.”
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“You brought the profitability factor in from the beginning. I considered the results we achieved in such a short amount of time a big win, and I really appreciated your quick help.”
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“We generated three consultation bookings, and I was excited to see the system begin connecting me with prospective clients. Thank you for all the work.”
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“Everything is moving in the right direction, and I’m super psyched.”
Results vary by practice, market, specialty and ad budget. Some clients asked not to be named in full; their words are unchanged.
Ready to Build a More Predictable Client Acquisition System?
Book a free 20-minute Fit Call and we’ll identify where your current acquisition path is leaking — from positioning and traffic to qualification, booking, follow-up and tracking.
Book Your Free 20-Minute Fit CallDone for you
We Handle the Marketing. You Focus on Your Clients.
You don’t need to learn Google Ads, log in to an ad account or manage campaigns. We build and run the system; you take the consultations.
- Google Ads strategy
- Keyword and market research
- Campaign creation
- Ad copy
- Landing page strategy and build
- Conversion tracking
- Campaign management
- Ongoing optimization
- Performance reporting
Why New Growth Media
Google Ads Built Specifically for Therapy Practices
We work only with therapy and mental health practices. That focus means the work starts from experience rather than a blank page:
- Private-pay client acquisitionReaching people ready to choose the right therapist rather than the cheapest option, and excluding the searches that spend budget without producing clients.
- Therapy-related searchesWhich searches signal someone ready to book, which come from students and job-seekers, and how that differs by specialty.
- Different specialtiesEMDR, couples, trauma, anxiety, ADHD, child and family therapy: each needs its own ads, its own page and its own budget.
- Local and telehealth campaignsOne office, several locations, or virtual sessions across a province or state, each targeted the way the demand actually works.
- Landing pages for therapy servicesWhat a prospective client needs to see before they reach out, and what makes them close the tab.
- Tracking that mattersWe report consultations and inquiries by service, not impressions and clicks.
Fit
Is This a Good Fit for Your Practice?
A good fit if…
- You run a therapy or mental health practice.
- You want more private-pay clients.
- You have capacity for additional clients, or clinicians with openings.
- You’re willing to invest in predictable client acquisition.
- You want someone else to build and manage the system.
Probably not a fit if…
- You’re looking for free or purely organic marketing.
- You don’t currently have capacity for additional clients.
- You’re looking for instant results without investing in advertising.
Not sure? That’s what the call is for. Book a time and we’ll tell you honestly.
The Fit Call
What Happens on the 20-Minute Practice Growth Fit Call?
- We look at your practice: location, specialties, clinicians and growth goals.
- We talk through how potential clients are finding you today, and where the gaps are.
- We check whether there is enough Google search demand in your market for the services you want to fill.
- We outline what a Google Ads acquisition strategy could look like for your practice.
- We decide together whether working together makes sense.
No pressure and no obligation. If we don’t think Google Ads will work for your practice, we’ll tell you on the call. You’ll get a calendar invite as soon as you book, and a reminder before we talk.
Book Your Free 20-Minute Fit CallQuestions
Questions Practice Owners Ask Before Booking
How much should I expect to spend on Google Ads?
It depends on your market, the services you want to fill and how many clinicians you’re filling: a solo practice in a mid-sized city and a six-clinician group in a major metro need very different budgets. Ad spend goes to Google from your own account, separate from our management fee, and you set the ceiling. On the Fit Call we’ll give you a realistic range for your market before you decide anything.
How quickly can Google Ads start generating inquiries?
Campaigns usually go live within the first couple of weeks, and the first inquiries often follow soon after. Getting a campaign fully optimized takes about 90 days of real data, which is why we ask for an initial 60-day setup period before the service runs month-to-month.
Do you work with solo therapists or group practices?
Both. For a solo practice, the campaigns focus on your specialties and the clients you most want to see. For a group practice, we build campaigns around each clinician’s specialty and availability, so the calendars with openings are the ones the ads fill.
Do you build the landing pages?
Yes. Sending ad traffic to a generic homepage is the most common reason therapy campaigns underperform. We build a focused page for each service we advertise, with a clear next step, and improve it as the tracking shows what works. If a page on your existing site already does the job, we use it.
How do you track whether the ads are actually generating clients?
Conversion tracking on the things that matter: phone calls, form submissions and online bookings, tied back to the campaign, the search and the service that produced them. Your monthly report shows inquiries and cost per inquiry, not impressions and clicks, and we review it with you so intake can close the loop from inquiry to booked client.
Do I need to understand Google Ads?
No. You don’t need to learn the platform, log in to the account or manage anything day to day. We handle strategy, setup, management and optimization; you have one point of contact for questions and a plain-language report each month.
Can you advertise specific services like EMDR, couples therapy, anxiety therapy or trauma therapy?
Yes, and that is usually where campaigns perform best. Someone searching for an EMDR therapist has already decided what they want. We build separate campaigns and pages for each specialty you want to grow, rather than one general “therapy” campaign.
What’s included in your management?
Google Ads strategy, keyword and market research, campaign build, ad copy, landing pages, conversion tracking for calls, forms and bookings, negative keywords and location targeting, ongoing management and optimization, and monthly performance reporting.
Do I need to sign a long-term contract?
No. After an initial 60-day setup period, the service is month-to-month and you can cancel with 30 days’ notice. The Google Ads account is yours: you own it and everything in it, and we manage it on your behalf.
Do you guarantee results?
No, and we’d be careful with anyone who does. Results depend on your market, your budget, your specialties and how inquiries are handled once they reach you. What we do commit to: an honest answer on the Fit Call about whether Google Ads is likely to work for your practice, tracking that shows you exactly what the ads produce, and a month-to-month service you can stop if it isn’t delivering.
Book your call
Ready for a More Predictable Way to Grow Your Practice?
Book a free 20-minute Practice Growth Fit Call and we’ll look at your practice, your market, and whether Google Ads makes sense for your growth goals.
Book Your Free 20-Minute Fit CallWhat you can count on
- A free call and an honest answer. If Google Ads isn’t a fit for your practice, we’ll say so on the call.
- Month-to-month service. No long-term contract.
- You own your Google Ads account. We manage it on your behalf; everything in it stays yours.